A Roanoke Bakery Left a DIY AI Site Builder. What Search Console Shows Five Weeks Later.
A Roanoke bakery moved from a GoDaddy Airo AI site builder to a WordPress site built for search, with work starting September 2, 2026. In the five weeks since, Search Console shows more keywords, nearly twice as many page-one rankings and a better average position, while clicks have held steady.
The site changed on September 2
Work on the new WordPress site began September 2, 2026. Before that, the bakery ran on a site built with GoDaddy's Airo AI site builder. The new site was built and checked for search before it went live.
One honest note before the numbers. Google Search Console has data for this domain only from September 1, 2026, so there is no earlier baseline to compare against. Everything below is what Search Console shows from the start of the project onward. It is not a before-and-after against the old site.
Two windows, five measures
I compared two Search Console windows of the same length: September 1 to 18, which covers the first days of the move, and September 20 to October 7.
| Measure | Sept 1 to 18 | Sept 20 to Oct 7 |
|---|---|---|
| Keywords the site showed for | 170 | 225 |
| Keywords ranking in Google's top 10 | 77 | 137 |
| Impressions | 1,443 | 1,696 |
| Average position | 11.2 | 9.3 |
| Clicks | 98 | 103 |
Average position improved from 11.2 to 9.3.
The searches that grew the most
The queries that gained the most impressions between the two windows include "custom cakes near me", "cupcakes near me", "cake pops near me", "birthday cakes near me" and "macarons near me". These are local searches for specific products.
The website was only part of the project. The same work covered the bakery's Google Business Profile, written up in the case study. A verification request that had been pending for 19 months, since February 2025, finally cleared. The profile's services list went from 6 to 23 after a silent bug had dropped 17 of them. Three mismatches between the profile and the site were fixed: the business name, the hours and a stale pricing claim.
More keywords reaching page one usually shows up as impressions first. Clicks tend to follow as those keywords move higher on the page. Here clicks went from 98 to 103, about 5.7 a day in the later window, while visibility grew. Two full 28-day windows on the new site, available from late October 2026, will give clicks a longer period to compare.
What the next comparison will show
The late-October comparison will be the first where both periods cover a full 28 days on the new site, a longer stretch for judging clicks. Until then, the impression and ranking numbers point the same way: Google shows this site for more searches, and the number of keywords ranking in its top 10 went from 77 to 137.
If your site came from an AI builder and you are not sure what Google sees, that question is where a Roanoke web design project starts. You can also send your domain through the free teardown, and I will tell you what I find.
