Life Gateway
Marketing site for Life Gateway, a retirement-planning practice that helps public-school educators understand their 403(b), 457(b), and 401(k) rollover options. Built on Astro SSR with Calendly booking, a retirement-readiness diagnostic, and an AI assistant, focused on California and Texas teachers.
Source: Google Search Console. Impressions ramped from 44 in March to roughly 4,000 by June 2026 from a brand-new domain.
Project Overview
Life Gateway is a retirement-planning practice that works with public-school educators, teachers navigating the 403(b), 457(b), and 401(k) decisions that come with changing districts, leaving the classroom, or retiring. The marketing site at life-gateway.com is built on Astro SSR and exists to do one job well: explain rollover options in plain language and turn that clarity into a booked consultation.
The content is structured around real educator questions, what happens to an old 403(b) when you switch schools, how a 457(b) differs from a 401(k), and when a rollover actually makes sense, rather than generic financial-advice filler. Calendly is wired into the primary call to action so an interested teacher can move from reading to a scheduled call in a couple of taps, with the booking flowing straight into the practice's CRM.
Beyond the marketing pages, the project includes a proprietary retirement-readiness diagnostic. A visitor answers a short set of questions and receives a personalized multi-page PDF that models income stability, runs stress tests against market downturns and inflation, and coordinates Social Security claiming, framed as an educational diagnostic for educators, not a sales pitch. An AI assistant at ask.life-gateway.com answers questions about the practice and its process directly from its own knowledge base.
Because the site launched on a brand-new domain, the early focus was clean technical SEO and fast indexation: server-rendered HTML, Schema.org structured data, and a tight internal-link structure aimed at California and Texas educator search intent. The trajectory shows it working, Google Search Console impressions climbed from 44 in March to roughly 4,000 by June 2026, an early ramp from a standing start as the rollover-intent content began to surface.
Key Features
Astro SSR Marketing Site
Server-rendered Astro for fast first paint and fully crawlable HTML, built for a brand-new domain that needed to index and rank quickly.
Educator Rollover Content
Plain-language pages on 403(b), 457(b), and 401(k) rollovers written around the real questions teachers ask when changing districts or retiring.
Calendly Booking Flow
The primary call to action books a consultation through Calendly, with each booking feeding straight into the practice's CRM.
Retirement-Readiness Diagnostic
A short questionnaire produces a personalized multi-page PDF: income stability score, market and inflation stress tests, and Social Security coordination.
AI Assistant
An assistant at ask.life-gateway.com answers questions about the practice from its own knowledge base, available any time.
Technical SEO from Day One
Schema.org structured data and a tight internal-link structure targeting California and Texas educator search intent drove a fast ramp from zero.
Technology Stack
See the Live Site
Visit life-gateway.com to see the rollover content and booking flow in action.
